Customer Marketing & Community Management
Sunrun Customer “Power Forward” Community
Created email and social media content to celebrate Sunrun’s milestone of surpassing 100,000 customers.
Mobilized Sunrun customers, employees, and partners to generate 50+ stories about why they love solar.
Leveraged customer quotes to encourage conversation on Sunrun’s social media channels.
Adobe Photoshop User Community
Mobilized the Photoshop user community to create hundreds of pieces of user generated content during Halloween 2012 and 2013.
Frequently interviewed Photoshop users, including diehard fans and world-famous photographers, to tell their story on the Photoshop.com blog.
To celebrate Photoshop’s 23rd birthday, asked customers to submit a cake design that we later turned into a real cake.
Content Marketing Next
Product & Brand Marketing